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The Link Between a Firm's Profitability, Outbound Logistics Performance, and its Performance Measurement Framework : Harvard Business Review , January 1 , 2021

January 1, 2021

Harvard Business Review

“COVID-19 has disrupted the global economy, and its impact shows the critical relationship between strong supply chain operations and a business's success. Supply chain planning contributes to a company's financial status, but resources are often directed toward activities and processes with few tangible results and outcomes. Supply chain executives require knowledge to effectively direct their planning activities so that results lead to better business decisions. This book offers proven, practical management frameworks to support supply chain operations management and planning in private industry. The frameworks give methodologies for organizing and managing essential activities, including supply chain strategic planning and project selection, performance measurement, and customer logistics. Written for supply chain managers, executives, and students, this book provides valuable insights, examples, and methods for managing supply chain functions and organizations. This chapter examines outbound logistics of a supply chain and the impact of various outbound logistics strategies on profitability. Outbound logistics deals with moving and storing products from the end of the production line to the end user and is essential to a supplier's customer relationship management process. If a supplier fails to provide reliable service to its retail customers, it can result in financial penalties and potentially the elimination of that supplier's products from the retailer's active product portfolio. Outbound logistics performance plays a major role in a retailer's decision whether or not to stock a supplier's products and represents a determinant of a supplier's successful supply chain and business.”

Authors - Liberatore, Matthew J., Miller, Tan

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