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Military Recruiting: Actions Needed to Address Digital Marketing Challenges : Government Accountability Office (GAO) , November 20 , 2024

November 20, 2024

Government Accountability Office (GAO)

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From the report: “Today’s military services are using digital marketing, among other efforts, to reach Generation Z—known for its use of digital media and whose views about the military have been steadily declining. In fiscal year 2023, several of the military services missed their recruiting goals by tens of thousands.”

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Government Accountability Office (GAO)

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