Leveraging Big Data Analytics to Improve Military Recruiting : RAND Corporation , 2019
From the preface: "This report describes research and findings from a RAND study entitled “Recruiting Lab Study: Leveraging Data Technology and Best Practices for Youth Markets to Improve Microtargeting and Recruiting Outcomes.” It is intended primarily for those who carry out and oversee military marketing outreach and recruiting."
Authors - Orvis, Bruce R., Lim, Nelson, Hall, Kimberly CurrySubjects
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