Attracting Generation Z Talent to the Army Acquisition Workforce (AAW) : Defense Acquisition University , February 16 , 2024
Attracting Generation Z Talent to the Army Acquisition Workforce (AAW) : Defense Acquisition University , February 16 , 2024
From the document: "The 2019 Army People Strategy (APS) and the 2022 Army Civilian Implementation Plan (CIP) both recognized the necessity for the Army to overhaul the talent management paradigm, from soldier to civilian. With a vision toward a digitally modernized Army beyond 2028, emerging technologies are poised to play a pivotal role, necessitating a workforce equipped with the requisite skills to drive innovation and lead change (Iyer, 2021). At the forefront of this transformation lies the Army Acquisition Workforce (AAW), comprising approximately 32,000 professionals tasked with furnishing soldiers with the necessary tools for mission success (United States Army Director, Acquisition Career Management (DACM), 2020).
This study focused on the AAW and the Army’s strategy for attracting the emerging Generation Z (Gen Z) talent pool through targeted marketing and recruitment efforts. This qualitative study explored the Army's approach to attracting Gen Z to the AAW, addressing pertinent research questions regarding workplace characteristics, current recruitment strategies, target skillsets, and best practices. By delving into these inquiries, the study sought to inform Army strategists on how best to engage and enlist Gen Z talent, ensuring a workforce equipped to meet the Army's evolving needs."
Authors - Weissinger, Shanell S.Subjects
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